Luxury Marketplace Marketing Essentials - Be Interested, Not Interesting
Luxury Marketplace Marketing Essentials - Be Interested, Not Interesting
Blog Article
With the advent of the internet, many companies have found a niche to market their services. Yes, this is the information age, and people pay for information. In the internet world of real estate, referral companies play that role. Here is how it works. They were lucky to register domain names that they own, Ex. Flat Fee Listing, For Sale By Owner, Sale By Owner, FSBO, etc. If someone types in these names or other names that are similar, their sites come up. These are not real estate companies usually, or not in your state if, they are. They offer for sale by owner exposure with multiple listing options. That is where the local flat fee company comes in. The referral companies are like dating services. They match the seller with the local flat fee company who can list your home.
Social networking can put you in touch with like minded people from all corners of the globe. But, there still is something special about meeting new people right in your home town with whom you can share common interests. If you are a lifelong learner blogging also gives you an opportunity to learn new things.
The sale price of my house was much higher than the market value of the home at that time in 2010. I had been trying to sell my home since August of 2008 and had been unsuccessful. There were no buyers to be found. My asking price was $139,500 and I could not sell it. How was it possible that copyright was able to sell my home to Freddie Mac for $167,458.72 when the market value of my house in 2010 was between $99,000 la concha marbella and $125,000? Prices of homes in Kingman, Arizona real estate in Marbella. 2009 and 2010 had already dropped by 40% to 50%. What is going on here?
To this negative picture one must real estate development. bear also in mind that various positive/balancing measures that are now in hand. The reducing interest rates [as for 1.1.08 from 4.5% this rate it is reduced to 4.0%] and the longer repayment periods of loans that are now offered have helped.
The more traditional way to sell real estate is to go through a real estate company or service. estate agent. This home selling option will leave you less money at the closing table but could yield a better experience than selling your home by yourself. After all, you are hiring a professional to take care of all the home selling tasks.
Is it a Numbers Game? There are many real estate agents out there ready to serve you and only you can find the best one. This is a numbers game which gives you the opportunity to find the best. Thank goodness there isn't only one agent out there that would be a disaster for the client and you know what I mean if you've dealt with the cable company. There is a lot of competition out there for agents so they need to cater to you in order to earn you as a client. Go online and search for Keller Williams, ExecuHome, RE/MAX etc... to find agents. You can also search for real estate agents on Facebook and LinkedIn. Call or email these people and see how fast they respond.
Before you actually put your property on the market, do yourself a favor. Hire an attorney. Not just any attorney, but one who specializes in real estate. Do not hire your family lawyer or the one who got you your divorce. Loyalty is great but it has its limits. You need someone who represents real estate clients every day, week in and week out, not once every couple of months. You do not want to be paying for someone to be trained on the job. You are likely to have much at stake in the sale of your land, and you simply cannot afford to have someone screwing it up because they are in over their heads.
Dive deeper into the pursuits of your high net worth clients. This is a requirement for those of you who seek to achieve top-of-mind status in your luxury real estate marketplace.